Distribution Network and Location Analysis for a Mobile Money Operator in Madagascar
In 2021, MASAE was commissioned by the World Bank and the IFC to help a leading Mobile Money Operator (MMO) in Madagascar strengthen its distribution network. The project focused on analysing agent locations and identifying areas with unmet demand, supporting the expansion of financial services in underserved regions.
Geography
Technologies
Client Type
Client
World Bank / IFC
Year:
2021
Regions
Why This Matters
Mobile money services are essential for promoting financial inclusion, particularly in regions with limited access to traditional banking. Optimising agent networks ensures that more people can access secure, convenient financial services, driving economic growth and social development.
Our Approach
Location Analysis:
Used geospatial analysis to map existing agent locations and identify gaps in coverage.Business Intelligence:
Provided data-driven recommendations to reinforce the MMO’s distribution strategy.Strategic Advisory:
Supported the client in implementing changes to maximise reach and efficiency.
Results and Impact
The analysis enabled the Mobile Money Operator to expand its network, improve service delivery, and contribute to greater financial inclusion across Madagascar.
