Madagascar

In 2021, MASAE was commissioned by the World Bank and the IFC to help a leading Mobile Money Operator (MMO) in Madagascar strengthen its distribution network. The project focused on analysing agent locations and identifying areas with unmet demand, supporting the expansion of financial services in underserved regions.

MASAE, in partnership with the Bill & Melinda Gates Foundation (BMGF), pioneered the use of mobile operator Call Data Record (CDR) data to detect and map rural markets in Uganda, Madagascar, and Tanzania. The objective was to support vaccination and development programmes by providing accurate, up-to-date information on rural population gatherings.