Monitoring Agent Performance for a Mobile Money Operator
MASAE Analytics supported a mobile money operator in building monitoring dashboards to track agent performance. The project aimed to help the operator grow its business, reach new customers, and optimise its network by providing the right incentives and monitoring tools for agents.
Technologies
Regions
Why This Matters
A robust agent network is critical for the success of mobile money services, particularly in underserved regions. Effective performance monitoring enables operators to identify high-performing agents, address challenges, and ensure reliable service delivery for customers.
Our Approach
Data Science:
Analysed transaction and agent data to identify trends, opportunities, and areas for improvement.Dashboards:
Developed interactive dashboards for real-time performance tracking and decision support.Strategic Advisory:
Provided recommendations on incentive structures and network optimisation.
Results and Impact
The dashboards empowered the operator to make data-driven decisions, enhance agent productivity, and expand financial inclusion through improved service delivery.
